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OUR PROCESS

INDUSTRIAL DESIGN

Our Industrial Design team takes pride in being acutely aware of design trends, and excels at connecting target audiences with next-generation products. Modern designs demand that a high degree of attention be given to form, function, and intersection resolution. Command of modeling software and the ability to execute Class A surfacing enables our Industrial Design department to deliver world-class design solutions. Our design team provides an informative, instinctual approach to products through intelligent interactions — even in the most complex user experience models. Visual alchemists and usability gurus, our Industrial Design team applies a unique combination of colors, materials, and finishes to your product, all the while personifying your brand’s experience. We create products that resonate with users, creating lasting impressions and unique brand experiences.

ENGINEERING

Our Engineering team works hand-in-hand with the Industrial Design department to deliver innovative mechanical solutions that achieve a product’s conceptual vision. Whether integrating off-the-shelf technologies or designing fully custom solutions from the ground up, our Engineering resources make it happen. STEL’s ability to develop functional & economical solutions is driven by our in-depth knowledge of manufacturing processes and their applications. Our Certified SolidWorks Professionals® utilize cutting edge Finite Element Analysis software to ensure physical requirements are met and structures are optimized. Adept at functional design, our Engineers ensure your product performs to exceed identified MIL, ASTM, and ISO standards. File packages with fully-DFM’d (Design for Manufacture) CAD, technical drawings, and supplemental reference material are available for seamless transitions to high volume production.

PROTOTYPING

Testing and validation are crucial steps in the product design process. There are two main takeaways from prototyping that can be leveraged for design revisions and improvements: confirming product form & function and verifying construction & usability. Our Industrial Designers and Engineers apply our extensive knowledge of prototyping processes, materials, and technologies to validate our designs. STEL’s methodical approach to prototyping provides invaluable product insight while reducing overall R&D resources, allowing our teams to reduce performance risks and optimize end-consumer usability while staying on-time and on-budget.

GRAPHIC DESIGN

The Graphic Design that accompanies your product can make or break your brand. Building a solid product foundation is critical to success, but ultimately a potential consumer’s first impression plays a large role in determining a product’s sale. Our Graphic Design team ensures that product perception is in perfect alignment with product function and brand story. By crafting enticing visual stories with the careful application of colors, seamless layout designs, materials selection, and finishes, a unique ‘unboxing’ experience is achieved that leaves a lasting impression and a good foot forward. With an arsenal of tools that beckon potential customers, our Graphic Design team ensures your design is never overlooked and often sought after. In addition to packaging, STEL offers website layouts, online and print advertisements and collateral, and illustrations.

BRANDING & DESIGN STRATEGY

Who is your company? What does it represent? Who is your target audience, and what do they represent?

In order to create a cohesive story behind your brand and products, your company and your target audience must be in alignment. Our designers create a marriage between brand and product, giving your company a unique identity and strong market presence. Establishing key brand pillars that are applicable across product lines is essential in guiding development efforts for both Industrial Design and Engineering. Using market research and competitor audits, our team is able to generate conclusions and strategies for brand language, iconic design elements, and brand positioning to achieve maximum market potential.

SOURCING & PRODUCTION

STEL’s Engineers and Industrial Designers generate working solutions that are always conscious of manufacturability. Rather than providing impractical designs that are prohibitively costly to create, we ensure our solutions are economical and efficient to manufacture. Because we consider manufacturing technologies and assembly construction from the initial phases of our designs, no details are sacrificed when the time comes to send parts to tooling. With our intimate knowledge of manufacturing processes, we are able to effectively communicate with suppliers and factories (both domestic and abroad) to ensure no design detail is missed and that all parts are executed correctly.